Two years ago, we launched Heel Your Sole at the prestigious MICAM fair in Milan—a milestone that marked the beginning of our journey toward revolutionizing the Indian footwear scene in commercial market. The response from the MICAM fair was beyond encouraging. Everyone who visited our booth was surprised by the quality of our footwear and couldn’t believe that it had come from India. This reaction reinforced our belief that India has so much untapped potential for world-class craftsmanship, and we’re here to prove it to the world.

We brought with us a wealth of experience, having worked as exporters for renowned global brands like Steve Madden, Hush Puppies, and Bata. But our vision was clear: to offer something more.

Our Mission

Our mission is simple yet powerful: to bring high-quality, handcrafted leather footwear to India from India, blending international standards with local artistry. As experts in creating footwear for some of the biggest labels in the world, we knew there was a gap in the market—an absence of minimalist, modern designs that marry both aesthetics and comfort. This gap is exactly where Heel Your Sole thrives.

It’s fascinating to observe the international market and what it has to offer—designs, quality, and innovation that are yet to fully reach India. It's surprising to see how much the Indian fashion landscape is still lacking in terms of truly original DNA. Many brands here are merely copying Pinterest trends or trying to replicate international designer brands without any real understanding of the ethos behind them. The result? A sea of sameness with no identity.

When we started, everyone told us that India is a price-sensitive market, that no one cares about the difference in quality that leather provides—they only care about price. But we were adamant to change that. We believe that once people experience the difference, they will see the value of quality materials, and they will be willing to invest in that value. We understand that leather isn’t just about look and feel—it’s about longevity, comfort, and an elevated sense of craftsmanship. That’s why we’ve made it our mission to showcase the difference, step by step.

Our Values

Our core values are rooted in international quality, minimalism, and modern sophistication. We’ve taken inspiration from global design trends and combined them with the high standards we've learned working with major international labels. What sets us apart is our relentless pursuit of bringing world-class footwear to India, where style meets substance.

Our journey has only just begun, and we look forward to bringing even more innovative, stylish, and comfortable footwear to your wardrobe.

Join us on our journey as we continue to Heel Your Sole with timeless elegance, impeccable craftsmanship, and a touch of something uniquely unforgettable.

February 21, 2025

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