The Artistic Heart of Heel Your Sole

Our Visual Language is deeply inspired by the bold and vibrant art of Henri Matisse. His work—a perfect blend of colour, simplicity, and modernity—resonated with us on a profound level. It’s not just art; it’s a philosophy. Matisse’s ability to make bold statements with clean, minimal forms guided us as we shaped our brand’s identity. Our shoes reflect this balance: daring yet understated, bold yet refined.

Raj, the co-founder, played a pivotal role in bringing this vision to life. He’s a true connoisseur of modern art, and his passion shines through everything he does. His house is like a gallery—every corner adorned with paintings and Pictures that exude modern creativity. It’s no surprise that Raj was the mastermind behind our branding. From designing our logo to curating our colour palette, he infused Heel Your Sole with a sense of artistic elegance that’s uniquely ours now.